In an age of branded sports entertainment that constantly attempts to mythicize athletes as larger than life celebrities, that turns sports into 10 second visual stimulation, and creates an environment where athletes are supposed to be marketable and role models at the same time– E:60 fights back.
It is intelligent sports television than focuses on powerful storytelling, and goes beneath the surface of sports entertainment. These athletes are human, and they relish the in depth intelligent coverage of their lives. But, beyond athlete profiles, E:60 manages to get at the embedded moral values of sports that we all love.
They tell amazing stories about overcoming obstacles (The blind high school football player from Kansas, absurdly touching). Sports are a powerful way that we define our values, emphasize what is important, and connect with each other. It is refreshing to watch TV that understands the larger social impact of sports. Thank you E:60, until next season.
Highlights from this Season:
E:60 Images of 2009 from E60 on Vimeo.
