8 Idealized Sports and Social Media Trends For 2010

by Daniel Prager on December 30, 2009

This is a response/addition to a post on the Sports Networker blog by Ryan Stephens (@ryanstephens).

Social media exploded and shook up sports business world in 2009. Athletes, coaches, and sponsors all got involved in the social media party.

Some highlights: OchoCinco released his own Iphone app, Larry Fitzgerald interacted directly with fans via SM, social media policies were set for major sports media and professional organizations including the all so controversial ESPN social media guidelines.

So what now? What happens in 2010 when it comes to sports and social media?

Here are my predictions:

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The 2010 Rose Bowl, Why It’s More Important Than Ever

by Daniel Prager on December 29, 2009

This post is a series for the Gunaxin Blog Bowl and all of the Rose Bowl Content can be see here:

The Rose Bowl, the storied clash of the Big Ten and the Pacific Ten was always a huge part of my childhood. Growing up around UCLA I would relish the opportunity to watch the storied power conference from the midwest falter against my west coast brethren.

Maybe it’s because I don’t live in California anymore, maybe it’s because I’m not 7 anymore, but the Rose Bowl just feels less important than ever.  Here are a few reasons why:

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Graduation Rates for Teams In 2009/2010 BCS Bowl Games

December 28, 2009

As we approach the heart of BCS bowl season, it becomes abundantly clear that college football is a huge business.
For the 5 major BCS bowl games, represented conferences receive 17.5 million dollars. This is not to mention advertising dollars, TV network deals and sponsorship deals. College football is big business, and the greatest challenge faced [...]

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Are Brands Partly Responsible for the NFL’s Concussion Problem?

December 6, 2009

Brands love advertising with the NFL because it is an amazing opportunity to market central brand messages of toughness, hard work, and teamwork in an exciting, popular, and entertaining package. Brands from Gatorade to Nike to Under Armor have built their marketing strategies on the backs of the NFL tough guy culture.

Remember this ad?

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Athletes Step Up Their Social Media Game As Fans’ Attention Becomes Scarce

November 29, 2009

New York Giants Wide Receiver Steve Smith is using Facebook to secure his vote for the Pro Bowl. However,  instead of just starting a Facebook group or a “get Steve Smith to the pro-bowl” like online petition he has smartly turned the experience into an interactive contest.
Steve will randomly select from those who vote and [...]

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The BCS Attempts to Make People Hate Them Less — By Being Human Through Twitter

November 22, 2009

Earlier this week, I wrote about how the NFL Player Development program has taken to Twitter to combat the fact stereotype that the NFL does not care about its players. While a few may complain about the weakness of the NFL players association or the League’s treatment of former players, people generally love the NFL [...]

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NFL Tries To Tackle Its Biggest PR Problem With Twitter

November 22, 2009

According to the NFL Players Association the average length of an NFL career is 3.5 seasons.
In the lead up to, and within those 3.5 half seasons, players cripple and destroy their bodies and brains— sustaining concussions, tearing ligaments, and, in a few extreme cases actually paralyze themselves. That is the nature and reality of the NFL.
Compared [...]

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NFL Stops Genius Viral Campaign To Benefit Charity

November 12, 2009

via SB Nation
Captain Morgan came up with a brilliant and hilarious viral campaign to benefit charity. However, the NFL, in true league that takes itself too seriously fashion, has crushed it before it even got a chance to take off.
For those who haven’t seen too many Captain Morgan commercials, there is a Captain Morgan pose:
Exhibit [...]

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E:60 Is the Best Show On Television

November 10, 2009

In an age of branded sports entertainment that constantly attempts to mythicize athletes as larger than life celebrities, that turns sports into 10 second visual stimulation, and creates an environment where athletes are supposed to be marketable and role models at the same time– E:60 fights back.
It is intelligent sports television than focuses on powerful [...]

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Chad OchoCinco the Newest Inside NFL Source?

October 25, 2009

Chad OchoCinco is going to create his own NFL breaking news network on Twitter, leveraging his contacts within the league and technology from Motorola. Mr. OchoCinco is convinced he can cut out the middle man, becoming the “inside source” for timely NFL news, such as injury updates.

Here’s a link to the ESPN story.
My take:
Now, I [...]

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